The brainchild of Ruslan Karablin, SSUR is a street wear label that encompasses his artistic vision and subversive ingenuity. The brand name, which is RUSS spelled backwards, gives hints of the artist’s Russian heritage. Inspired by imperial art, Keith Haring and Stussy, Karablin strives to offer deeper concepts and meanings to his clothes instead of merely creating a skin-deep commercial street wear brand.